Rain All Day Books in sunny Fortuna, CA is for sale. The successful used bookstore is located in the heart of downtown, on a block fully occupied with thriving local businesses.

The store has been in operation for 13 years; has a wide, dedicated customer base; an eclectic collection; and a dedicated staff.

“What I value most about my time in this store is the relationships that I have had the opportunity to cultivate and sustain. The very best of people come into bookstores and it has been a delight and an honor getting to know this community. I am searching for the person or people who will love and nurture this store, as it has nurtured me.” -Monica Hubbard, Owner and Founder, Rain All Day Books.

The asking price is $45,000. For sales details please be in contact with Sally Conley, BRE# 01143127, Cornerstone Realty 707-725-6336.

The store’s website,  www.rainalldaybooks.com, has photos, information, and answers to frequently asked questions.

Monica can be reached at the bookstore on Saturdays from 11-5, 707-725-5600 or by email at rainalldaybooks@hotmail.com

Thank you!



Why are you selling?

After 13 years I am ready for a new challenge! I went back to school, started a family, and am excited about the next chapter (pun entirely intended).


Will I get rich?

Absolutely not! The store has been profitable for every single one of its 13 years of operation, but will not fund your vacation house in Bali. The ideal setup is to have the owner do most of the day-to-day operation with part-time help as desired. A large payroll will cut into your profits considerably.


Where do you get your books?

Almost exclusively from our customers! This store was started with an ethos of re-use, and though we do have a new book distributor, the business model (along with common sense) relies on trade-ins. We follow an industry standard of offering ½ of our selling price in store credit or ¼ of our selling price in cash. We made the decision early on to allow customers to apply store credit to 100% of the cost of any used book sales, but many bookstores choose to restrict that amount somewhat. That would be up to you.


Does the store have any debt?

The only debt the store carries is the current credit owed to customers for their trade-ins, as well as some gift certificates that have been purchased but not redeemed. Up-to-date values can be provided upon request. As these debts represent the most dedicated repeat customers of the store, any purchaser would be wise to continue to honor them.


Why isn’t a member of the staff buying the store?

Owning a business like this one requires a dedication of purpose as well as funds that not everyone is prepared or interested in taking on.


Is the building for sale?

Nope! Our landlords are fantastic individuals with a long history of ethical stewardship of their retail properties. They are willing to write a generous lease, or month-to-month rent, whichever you prefer. The building is well-lit, inexpensive to heat, and beautifully maintained.


All I want to do is sit around and read all day. Can I?

Sadly, no. There is quite a bit of bustle involved with this work! Buying books can be quite physical, so you should anticipate lifting boxes, cleaning books, getting on and off the floor, organizing, alphabetizing, and socializing. Typically there is a steady stream of one or two customers at a time throughout the day, and while sometimes there is downtime, there is always something to do. However! You do get first crack at all the stock, so there are endless opportunities to hoard your favorites or discover new obsessions.


Can I live there?

Sorry, Cotton Malone, this building is retail only. However, Fortuna is a very livable small city, with plenty of housing, grocery stores and restaurants within walking distance, and is a short drive from the county seat of Eureka as well as Arcata, the home of Humboldt State University, with all of its attendant cultural and people-watching opportunities.


What is there to do in the area?

Do you like breathing air? This is a coastal community with fresh, clean air; a temperate climate; old-growth redwoods; rivers; rain; enough sun to grow tomatoes but not enough for oranges; a thriving theater community; and lots of nice people. Nightclubs? Not so much, but guaranteed you will have plenty of books to read!



Two Peoples, One Place by Ray Raphael, and Freeman House, who have both written acclaimed local history books in the past, really takes the cake. It gives a wonderful dual perspective on the rich and bloody history of Humboldt County. Going back all the way to geologic history, this books documents major points of Humboldt history told from the perspectives of both the early, Native settlers; and the later, European ones. This history is fraught with misunderstanding, as well as good and evil acts from every side of the story. It is thrilling to see this well-written, lushly illustrated contribution to the cultural and historical understanding of this wild, wonderful place we call home.  Purchase this book here!

Gretel Ehrlich is one of my favorite prose artists. Her meditations on living in Montana are so evocative and beautiful, they might as well be poetry. Imagine my glee when I discovered this little charmer, Arctic Heart, snuggled on my shelf. This poem cycle was written after a trip to the Canadian High Arctic, and in these spare, personal poems you really can feel the beauty of the ice and wind and the comfort to be found in desolation. Sorry, this book has sold!


Norman Mailer may have been a misogynistic manly man, but he can sure tell a story. I picked up Harlot’s Ghost one day in the library, just on the strength of its cover, and was entranced. The next winter, I decided to go for The Executioner’s Song. That winter, I almost had to quit my internship because I could hardly bring myself to leave my cozy chair and this utterly engrossing book for the cold of a Chicago winter. This is a book to challenge your deepest beliefs, and to make you question everything you know about guilt, society, love, and human life. It tells the story of Gary Gilmore, executed in the State of Utah in 1977. The story follows Gary through his early life; his first brushes with the law, early imprisonment, his gruesome crime, and finally, his death. The book is based almost entirely on interviews with his family members and Gary himself. Like In Cold Blood, The Executioner’s Song gives a snapshot of our justice system and the people on both sides of the decisions being made. This is a humanizing and very very sad book, which showcases Mailer’s prodigious talent in this week of his death.

I have always been a sucker for boarding school books, so Prep, by Curtis Sittenfeld is right up my alley. The story is told by Lee, a intelligent if unremarkable girl from Indiana, who by virtue of good grades and uncommon persistence, achieves a scholarship to a prestigious Massachusetts school.

Upon arrival, she is thrust into a world of privilege and decadence, where the typical problems of high school (status, grades, image) are exacerbated by the extremes of wealth and the lack of supervision.

In many ways this is a very typical coming-of-age/boarding school story (I should know, I’ve read a lot of them!), what sets it apart is the candid, down-to-earth voice of Lee, a sharp kid suddenly thrust to the fringes of what amounts to a foreign society. Check it out!


The Franchise Affair

Josephine Tey is, in my opinion, one of the most compelling mystery writers ever to have been published. Her stories break out of the traditional who-done-it mold to offer interesting character studies and innovative crimes that oftentimes may not be crimes at all.

Her main detective, Inspector Alan Grant features in several of her novels, sometimes taking an active role, and other times remaining in the background, as in “The Franchise Affair”. This novel, while set in the 1940’s is based on the 18th Century case of Elizabeth Canning. The story now features the affable attorney Robert Blair, who is drawn into investigating the case on behalf of his client, Marion Sharpe. With a little bit of luck, and a lot of persistence, Mr. Blair manages to unravel a knot that stumps Scotland Yard, and may stump even the most weathered armchair detective.

To purchase this fabulous book, click here!

Welcome to Rain All Day Books in Fortuna, on the northern California coast. Surrounded by majestic redwood trees, beautiful rivers, and the Pacific Ocean, this independent bookstore is continually looking for ways to serve you.

Main Street - Fortuna, California